The marketing for real estate has changed massively over the past decade. In the modern world, most of the people do their real estate research online. It has been observed that, more than ninety percent people, who are looking to invest in real estate conduct an online research at different stages while searching for the perfect home.
According to the data, there is a fair amount of gap between how the sellers are marketing their real estate online and how the buyers are searching them. This gap is very much prominent in case of online video real estate marketing. Only fourteen percent of the real estate marketers use videos for online marketing, while more than fifty percent of buyers search for online videos during their hunt for real estate.
Importance of using video production for selling your house
Generally, selling a property can be quite a tedious procedure, even during the good times. During the recession periods, when the real estate markets are down, the task gets even more difficult. Thus, one requires to look for ways in which he can better attract the potential buyers and restructure the sales process.
If a seller uses online videos for marketing his house for sale, he can introduce his home to his potential buyers and walk them through it. He can present the property from his our own prospective and highlight his own favorite sections. Real estate videos will help the viewers get a better imagination about what they would do with the available space. As it will make the viewer feel more attached to the house, it will improve the chances that they will book a physical inspection of the property.
If a person upload a video, he will no longer have to find time for attending each of the prospective buyer, as hundreds of viewers will get to see the video at a time. Thus, the online videos can give much more exposure compared to the traditional marketing media. This also helps to boost the rank of the website in the search engine. As people will stay on the websites for longer span, it will significantly improve the chances of SEO.
The viewers will get to see the house at any time of the day, as they are getting a 24X7 accessibility.
This online viewing also diminishes the chances of wasted viewing, i.e. those people who are really interested in investing in that property would contact the real estate agents. Thus, it reduces the hassle for the agents.
One can consider posting the online video on YouTube and categorize and tag them properly, so that, they get listed under the relevant search results. The real estate agents do not want other people’s property listing to get listed, once their own video stops playing. Thus, they will require a more professional video hosting provider, which will ensure that their website videos gets embedded in the list. So, more and more property sellers should make use of this medium as a part of their real estate marketing strategy.
Resources used in research of this article:
Virtual Tours – http://homebuying.about.com/od/sellingahouse/qt/Virtualtours.htm
Dublin Video Company – http://www.visualnarrative.tv/
Youtube – Real Estate Video Tours – https://www.youtube.com/watch?v=YcX3IdXzZWs
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